1. Why we are going back into the Future

200 years ago, an unknown warrior from possibly the smallest nation in Southern Africa, set out to pursue a BIG Idea – an idea that would change the fortunes of South Africa forever and enable him to grow his Influence 10,000 times in 10 years.

And key to this exponential growth was an Ideas Management System that would motivate the best soldiers and generals from the region to join his army voluntarily – and at the same time make his enemies surrender many times before the battle began.